At only 60cents per piece, everyone in the queue was ordering 30 or 50 pieces at one go. We bought 32 pieces and easily finished them amongst the family in 2 days. They also sell banana cake, butter cake, egg tarts etc..
Check out their boxes. Love the traditional yet elegant look!
PS: I had the tau sar piah hot from the oven on day 1 and microwaved slightly on day 2. Oooh la la, day 1 was uber I-wanna-lick-up all the bits and day 2 was just as good, around 90%, though I think toasting in the oven would achieve just the same yum factor as day 1.
Loong Fatt Eating House and Confectionery
639 Balestier Road
(It's very near Singapore Pools, turn in right when coming from Novena. There's a public car park just behind this stretch of shops)
Closed on Sundays
Tip: You can call ahead to order and skip the queue!